Sudhir Nair | MMA Global

Sudhir Nair

Sudhir Nair
Founder & CEO
21N78E Creative Labs

In a career spanning 26 years, Sudhir has spent nearly 21 years building brands with digital at its core. From being the “Head of Technology & Graphics” at Booz Allen in 1997 to consulting for dotcoms and tech start-ups in 1999 to being the “Chief Strategy officer” of an Internet Start-up and eventually setting-up and heading the new media business as the “Senior Vice President & Head – Digital” at Grey Group, he has been an early adopter of changing realities.

It was in 2015 that he decided to turn entrepreneur by launching 21N78E Creative Labs. An agency that believes advertising is not linear anymore. A world where image & success of a brand is decided by Content, Conversations, Concepts, Convenience, Contests & Conversions; is a world of ConVertising. It also believes the world is a complex structure of ecosystems defined by not just demographics but also by mindsets. It is important for brands to permeate these multiple ecosystems by ensuring ideas can take multiple forms while keep the essence intact. As complex as it may sound, it can be simplified by mining an intricate mesh of data.

As a part of a strategic tie-up, he joined Omnicom Media Group (OMG) as its “Managing Director” in 2016. A tie-up that was meant to help 21N78E achieve scale and deliver exceptional value to clients even on media. In his 2 years at OMG, he helped accelerate the growth of its digital practice and was also instrumental in key business wins.

But when your baby demands attention, one has to drop everything else and give it all. He did that towards the end of 2018. Now he is back full-time at 21N78E helping the team to compete and win in a tough market.

His professional achievements include being in the top 100 digital professionals list and being awarded the “Digital Marketing Leadership Award” by the World Brand Congress.

Sometimes collective achievement can result in individual glory. On the back of some outstanding work and scale that we achieved at 21N78E Creative Labs, he was named as one of the “Promising Entrepreneurs of the year – 2020 & 2021” by Economic Times.

He is an avid Pink Floyd fan and his life revolves around his daughter Maya.