Rendy Primartantyo is a VP of Commercial & Retail at MRT Jakarta who is responsible for generating non-farebox (non-ticket) revenues for better company profitability. In the last 3 years since its operation, MRT Jakarta has been successfully monetized various assets and deliver non-farebox revenues that surpass revenues generated from tickets. Prior joining MRT Jakarta Rendy had worked for multinational media advertising agencies, CRM and incentive-business consultant, JV of multinational and national based TV and multinational marketing research agency.