Priti is a marketing and advertising professional who has built a career working with world-class brands, agencies and organizations domestically and internationally. As a leader in the global Go-to-Market organization at DataXu, Priti is responsible for shaping product solutions to meet the needs of DataXu’s most strategic clients around the world.

Prior to DataXu, Priti held roles in digital publishing and advertising, as well as at notable brands: Coach, Moët Hennessy-Louis Vuitton, and MTV Networks. Co-chair of the Mobile Marketing Association’s Programmatic Committee, Priti speaks English, Hindi, Spanish and Italian. She attended business school at UCLA’s Anderson School of Management and at SDA Bocconi in Milan and holds an MBA.