Paritosh Joshi is Principal, Provocateur Advisory, an independent Media & Communications consultancy practice. He started Provocateur Advisory in 2012 after a long corporate career that culminated in his running STAR CJ Network India Pvt. Ltd. as its founder CEO. (STAR CJ was set up in 2009 as a 50/50 joint venture between the STAR Group and CJ O Shopping, South Korea’s leading homeshopping business). In the six years since he started his advisory practice, Paritosh has done assignments for leading media groups like HT Media Limited (Hindustan Times), Sun Networks (South India’s leaving TV broadcaster), Independent News Media- the owner of India TV helmed by Mr. Rajat Sharma (identified with his flagship show- Aap Ki Adalat (the People’s Court)) and industry bodies like the Indian Broadcasting Foundation and Broadcast Audience Research Council.

In his career of 33 years, Paritosh has travelled through FMCG at P&G, ITC and the Maharaja Organisation, Sri Lanka, Media at Business Standard and STAR, Advertising at Lintas, Commodity Futures at a startup called e-commodities and Industrial Perfumery at Givaudan.

Paritosh has been closely involved with several industry bodies ( BARC, Media Research Users Council, Advertising Standards Council of India, Indian Broadcasting Foundation). He writes on Media related themes for publications such as Mint, Financial Express and Hindu Business Line. He is widely recognized as an expert on the Indian television broadcast industry and speaks regularly on related topics at seminars and conferences. He was again named as a Campaign India A-Lister in its 2018 edition released in October 2018.

You’ll find him on twitter @paritoshzero.