Long is a dynamic entrepreneur and CEO of Lava Digital, a leading martech consultancy. With a technical background from the University of Technology, Long co-founded Lava Digital in 2012, a pioneering ad-tech agency with solutions such as ad-network and programmatic ads. In 2016, Long co-founded AKA Digital, offering a wide range of martech solutions, including Customer engagement, CRM Sales/Service, DMP, CDP, Loyalty, and Product analytics,... Collaborating with renowned CX partners like Oracle CX, Salesforce, Netcore Cloud, MixPanel, Capillary Tech and more, AKA Digital has become a trusted name in the industry. Long also expanded the company's reach, establishing branches in Singapore and Myanmar, solidifying AKA Digital's global presence. With a passion for innovation and growth, Long continues to shape the future of digital marketing and technology.