Associated with Western Digital for more than 6 years and in her current role, leading Brand communications & Digital Marketing for the entire portfolio of Western Digital brands (Western Digital, SanDisk & WD) across consumer, commercial and enterprise segments in IMEA region. She is Data-driven, result-oriented "Digital Marketing and customer experience ” professional with over 16 years of hands-on experience in brand marketing and managing the entire spectrum of digital marketing (incl owned, paid, and earned media).Driven by curiosity and passion, she has successfully delivered integrated go-to-market launch communication strategies for multinational brands across industries ranging from Banking & Insurance, Telecom, Media, and Luxury Automobiles.