Michael Oiknine is CEO & founder at Apsalar, a leader in mobile and omni-channel data management. Using the Apsalar DMP, marketers can conduct attribution and measurement of marketing effectiveness, manage profiles and perform analytics and segmentation, and connect and share their data and segments with other marketing partners and platforms. Apsalar's platform is embedded on 2.1 billion devices and tracks more than 20 billion user actions per month. Key clients include Movile, Target, 7-Eleven, Natural Motion, Intuit, Hotel Urbano, and The Times of India. Prior to founding Apsalar, Michael earned his MBA from Harvard and was a former co-founder and COO of Kefta, Inc., a provider of online behavioral targeting solutions, acquired by Acxiom in 2007.