Matthias has led Airbnb’s APAC marketing team when it was a red-hot start up in hyper growth and prior to that worked in multiple marketing roles at Unilever, the FMCG brand power house. He is a strong believer that no company is safe from digital disruption. Matthias has led award-winning creative work for the likes of Dove, Axe and Airbnb. What these brands have in common is a desire to add value to people’s lives and a passion for creativity. For him, taking a bolder, more creative approach is always more effective, more rewarding – and more fun – than playing it safe. The German, born and raised in Hamburg, started his own company to help more companies take a customer-centric approach and strive for creative excellence to solve a business problem. In his spare time, Matthias enjoys spending time with his baby daughter and wife and he moonlights as a DJ.