As General Manager, Lizzy leads the agency, bringing a decade of strategic media planning and buying expertise as well as digital media expertise to Engine Media. In this role she oversees media strategy and planning, media buying and activation, analytics and ad operations teams. Lizzy joined Engine Media in September 2016 as VP of Media and Client Solutions. Within three months, Engine Media’s client roster grew from three clients to eight, including renowned household name brands such as SlimFast and Kimberly Clark.
Lizzy joined Engine Media from Mullen Lowe Mediahub New York, where she served as Head of Media. She was responsible for media planning and buying across key global and US clients such as Apple, Western Union, T. Marzetti and CFA Institute. She led a team of 15+ planners and buyers with specialisms in programmatic, paid social, mobile, video and display. Prior to Mediahub, Lizzy was a Digital Media Director at MediaCom, overseeing all digital media for Audi of America across corporate and Tier II dealership marketing. In this role she planned and led transformative and award winning digital campaigns - including three Super Bowl campaigns and the first media campaign for Audi with direct vehicle sales tracking and attribution. Lizzy began her career at [email protected] working on Lenovo and Career Education Corporation. It was during this time that she fell in love with the idea of bringing together best in class data, technology and creative to build custom media solutions for clients.