Lim is currently appointed as Head of Marketing that owns the responsibility to craft marketing strategies, in order to ensure consistent brand messaging, study user behaviour, and expand the market opportunities. ​

Lim has over 11 years working experience in Multinational and Local Company for various roles mainly in Brand Strategy and Marketing. Lim’s diverse skills and various expertise in brand marketing, lead him to drive product and brand messaging as well as designing and implementing marketing plans in DANA. ​