With over 10 years of marketing experience, she has built a strong foundation in brand development, starting with local brands like Wardah and Traveloka, as well as global brands like Lionsgate. She later expanded her expertise into media planning and strategy, working across industries such as FMCG, telecommunications, electronics, banking, automotive, real estate, and healthcare.

For nearly three years at Dentsu Indonesia, she has combined her experience in brand marketing and advertising to create strategic media initiatives that help brands achieve their business goals and stand out in the market.