Francie leads TD Ameritrade’s Digital Marketing, overseeing media strategy, digital creative, analytics, search, mobile marketing and social media. She’s responsible for using digital channels to engage with both prospects and customers, ultimately driving new accounts and incremental revenue through ongoing engagement, cross-sell and upsell.
Previously, Francie spent her career on the agency side. Most recently, she was a Senior Account Director at Razorfish, where she led the Citibank and Capital One engagements. Prior to that, she worked in account management at Arnold and Ant Farm Interactive.