Erica was recently elevated to Global Executive Strategy Director. In her expanded role, Erica will focus on enhancing the agency’s strategic capabilities and proprietary assets, supporting strategic innovation across the network. In her prior role as Chief Strategy Officer at McCann New York, Yahr was responsible for building recognition for the flagship office as one of the most consistently awarded for both its creativity and effectiveness. Erica has spent the past two plus decades at McCann Worldgroup inspiring business building creative ideas that have been recognized at the industry’s leading award shows.
Clients and colleagues know and love Erica’s straight-shooter style, passion for ideas and endless well of energy.