Eddie Drake is the Senior Vice President Marketing Data Strategy; Analytics, Modeling & Insights for Bank of America, representing Consumer and Wealth lines of business across the bank. In addition to implementing addressability, experiential and analytic strategies to fuel the bank’s data-driven transformation efforts, Eddie is among leaders advocating for more ethical and transparent data practices with industry trade associations and pioneering change towards a more privacy-centric future. Prior to his tenure at the bank, Eddie held leadership positions across Marketing Effectiveness & Analytics roles at Fidelity Investments, notably advancing the firm’s marketing effectiveness and real-time learning capabilities. The father of two daughters and tech enthusiast recently joined Bank of America’s Women in Technology & Operations advocacy group to support female talent in our global communities.  Eddie is a lifelong Bostonian and in his spare time, is a passionate advocate in the global fight against cancer; spending spare time training and fundraising for his eighth consecutive Pan-Mass Challenge bike-a-thon.