Caroline Harrison is the Head of Digital Marketing at HSBC, one of the largest banking and financial services organisations in the world. Caroline is responsible for managingtheperformance marketing channelsacross all UK brands and alsomanages CRM Marketing campaigns for the UK Retail Bank.With over 15 years’ digital marketing experience, her role is to grow digital sales, foster effective collaboration and deliver innovative and data led marketing for the bank.Carolineis passionateabout digital marketing and growing award-winningteams