Arra Yerganian drives overall brand strategy for Tivity Health, creating a member-driven, comprehensive, differentiated and unified brand voice, while raising brand awareness. Passionate about storytelling, Yerganian connects members and customers who are interested in improving their overall physical and mental health through acclaimed programs like SilverSneakers and Nutrisystem. Additionally, he is responsible for Tivity Cares, the company’s Corporate Social Responsibility program.
Yerganian is an award-winning marketing and sales leader and has served as Chief Marketing and Chief Experience Officer for leading companies like Sutter Health, Benchmark Capital & Google Ventures backed One Medical, and University of Phoenix. He contributes regularly to publications like Ad Age, Forbes, and numerous marketing journals. He is obsessed with creating frictionless and delightful customer and consumer journeys. Providing innovative, market-driven and value-added solutions has been his focus for more than 25 years.
Arra is a 14+ year active volunteer and Board Chair Emeritus of the Silicon Valley American Red Cross, and recent executive committee member of Rocketship Education, a nationally acclaimed charter school for inner-city children ages 4-11.
Arra and Taline, his wife of 20+ years have three children, ages 10, 15, and 19 and live in Silicon Valley.