Angela Bassichetti | MMA Global

Angela Bassichetti

Angela Bassichetti
Head of Creative Shop APAC

Angela Bassichetti has 20 years of expertise carved in advertising and entertainment marketing.

Based on Singapore, she is at Meta leading The Creative Shop APAC, supporting clients in the region to exploring creativity in platforms like Facebook, Instagram, WhatsApp and Oculos.

Before Facebook, she led the Content Partnership division of Warner Media in Latin America for six years. Developing global and local projects, harnessing the power of creativity and giving voice to brands communicate with their consumers in a new and relevant way.

With a solid digital background, since the early age of the internet in Brazil, Angela helped to build digital departments in advertising agencies like DPZ (Publicis) and Ogilvy, where she conceived and deployed the creative work for global clients like J&J, Unilever, Samsung and Coca-Cola. During her prolific carrier, she had been awarded in the most recognized ad industry international festivals such as Cannes Lions, London Festival, Clio and AD&D.

As a manager, she had the chance to lead a diverse team of creatives, strategists, and producers, always working close to other XFNs, designing omnichannel custom projects, scalable products, and creative solutions for the business problems to the clients in APAC.