Abhishek Joshi | MMA Global

Abhishek Joshi

Abhishek Joshi
Head - ShemarooMe
Shemaroo Entertainment Ltd.
@TheAbhishekj

Abhishek Joshi is a seasoned professional with over two decades of experience in consumer facing businesses, digital media, marketing and strategic partnerships(B2B). He has been involved in founding & leading various platforms and properties namely IPL, SABTV, SonyLIV, MXPlayer, Zenga Media. Currently he serves as the Business Head - ShemarooMe(OTT) Digital Business of Shemaroo Entertainment Ltd.

At ShemarooMe, our team's expertise in SVoD and AVoD has been instrumental in scaling our OTT offerings, focusing on customer satisfaction and a rich content library tailored to Indian audiences. Leveraging my background in marketing communications and new media, I have contributed to the strategic growth and market positioning of our digital entertainment services.

Our team, under my leadership, has fostered robust business partnerships and executed innovative marketing strategies. The commitment to delivering customer delight and value is evident through ShemarooMe's evolution into a hub for curated, premium entertainment. With a collaborative approach, we continue to explore new avenues to enhance the user experience and strengthen our market presence and this focussed attention to first "Solve for the customer" has always been my strength.

His entrepreneurial mindset and expertise in consumer understanding and translating them into actionable initiatives to solve for the consumer need-gaps with his skills and relevant experience has been widely recognised in the industry making him a respected personality in the evolving digital landscape of the region.