The Rise of Mobile Marketing Spend in Retail | MMA
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A survey of 200 retail marketing executives with the authority to make spending decisions uncovers the top marketing investments for 2016. Find out where your competitors are spending their money and where there’s opportunity to get ahead. This study includes: A breakdown of marketing investments by channel Which channels provide the highest ROI for retailers What mobile tactics will be a priority in 2016 Who retail marketers prefer to partner with on their mobile marketing efforts

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