North America

As their digital audience continues to shift towards consuming content on mobile, WRAL, owned by Capitol Broadcasting Company, launched mobile audience measurement across their family of mobile apps. By partnering with Reveal Mobile, a mobile audience data platform, WRAL now sells advertisers their desired targeted audiences across their news, weather, and sports apps.

Reveal Mobile, a leading mobile audience analytics platform, and Digital2GO Media Networks (D2GO), a global player in proximity-based consumer engagement, partner to share two unique data sources, both of which they derive from Bluetooth beacons.