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Consumer Engagement

From A Blink to A Heartbeat
Consumer Engagement
Creative Effectiveness
Social Media

From A Blink to A Heartbeat 2019

MMA's First Second Strategy Checklist and Facebook's Thumbstopper Creative Best Practices are what you need to win with short video ads.

Released: 
September, 2019
Education Section: 
Best Practices, Creative Effectiveness, Educational Documents
Region: 
APAC, India, Global
Keywords: 
Mobile Video
Consumer Engagement
Creative Effectiveness
Social Media

Executive Summary: Neuroscience Research Overview

To build on MMA’s commitment to science and truth, we studied the cognitive process of advertising in a mobile environment. Read the executive summary to learn more about the research and its findings, as well as the need for a First Second Strategy.

Released: 
March, 2019
Education Section: 
Creative Effectiveness, Research
Members Only
Consumer Engagement
Creative Effectiveness
Social Media

Members Only: First Second Strategy Report 2019

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Released: 
March, 2019
Education Section: 
Creative Effectiveness, Educational Documents, Research
Region: 
APAC, India, Global
Members Only
Attention and Cognitive Process in Mobile
Consumer Engagement
Creative Effectiveness
Social Media

Members Only: Attention and Cognitive Process in Mobile

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Released: 
March, 2019
Education Section: 
Research

The Moveable Middle Consumer: A Playbook for Uni-marketing Growth

Chinese consumers now prioritize product functionality and quality over brand and price, McKinsey's 2022 consumer survey revealed.


The touchpoints have increased, the media is more fragmented, and the online and offline consumer decision-making paths are more diversified. The uni- marketing growth strategy is no longer an option but a necessity for marketers striving for success.


The Moveable Middle Consumer: A Playbook for Uni- Marketing Growth has been meticulously crafted by industry experts to guide marketers through the complexities and opportunities in contemporary consumer journeys.


Enhance your chances for success significantly with this Uni-Marketing Growth Playbook - to connect, understand and thrive in the modern marketing landscape.

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PDF(s): 
PDF icon the_moveable_middle_consumer_a_playbook_for_uni-marketing_growthmmakayeatalkingdata_final_0313.pdf
AI
B2B Marketing
Brand Safety
Consumer Engagement
Data

Teads Presenta las Cinco Tendencias en Ad Tech que Dominarán el Escenario de Medios Durante 2024

February 9, 2024
Member Company: 
Teads LATAM LLC

La compañía reconocida por sus estudios e innovación en el mundo publicitario digital, da a conocer cinco variables clave que deberán ser tomadas en cuenta a la hora de diseñar estrategias exitosas en 2024.

Consumer Engagement
Content Marketing
Data
ROI
Social Media

Performance, Affiliate, and Content Marketing in 2024 in Horizon -A Founder's Perspective

January 4, 2024
Member Company: 
Shisham Digital Pvt Ltd

As the dawn of a New Year unfolds, founders and entrepreneurs find themselves at the precipice of innovation and evolution. The landscape of marketing is ever shifting, evolving, demanding a keen eye for emerging trends and a proactive approach to stay ahead of the curve.

In the realm of performance and content marketing, the winds of change are blowing strong, and as the founder of a dynamic enterprise, it is imperative to not only ride these winds but also harness their power for unprecedented success.

Consumer Engagement
Content Marketing
Data

Affiliate Marketing-Top 5 Things to Keep in Mind

December 16, 2023
Member Company: 
Shisham Digital Pvt Ltd

Once upon a time in the vast digital realm, there lived a group of savvy individuals who discovered a secret path to financial success—the kingdom of affiliate marketing. In this enchanting land, where clicks turned into gold coins, they learned five crucial lessons that paved the way to prosperity. Gather around dear readers, as we embark on a tale of wisdom and fortune in the magical world of affiliate marketing.

The 2024 Digital Marketing Playbook

Maximize 2024 success with InMarket’s 2024 Digital Marketing Playbook.

Complete with 10 powerful strategies, the report contains the most important recommendations marketers need to drive success throughout the entire year. 

Download today and unlock strategies including:

  • Geo-Contextual Advertising
  • Commerce Solutions
  • AI Everywhere
  • And more!

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AI
Consumer Engagement
Creator Economy
CX / Customer Experience
Marketing Growth
ROI

MMA Indonesia Modern Marketing Reckoner Report 2023

Featuring input from industry trailblazers, this is the most awaited and anticipated report to help marketing professionals strengthen their strategy to drive business growth in 2024. It covers topics such as Artificial Intelligence (AI), Retail Media and the latest MarTech trends. The research in the report is backed by solid data and analyzed by experts to provide a comprehensive overview of the challenges and opportunities that lie ahead.

Released: 
November, 2023
Education Section: 
Best Practices, Creative Effectiveness, Perspectives, Research, Trends Reports
Region: 
APAC, Indonesia, Global