Ad Fraud Road Show 2019: Jakarta | MMA
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Marketer Support Hub

August 8, 2019


Ad fraud is the biggest marketing issue brands face these days & their obvious doubt would be ‘am I paying for ad fraud bots?’

According to recent reports, advertisers have suffered losses up to $16.4 billion in 2017 hence making it difficult for them to trust digital advertising. The MMA has decided to combat ad fraud by uniting key stakeholders of the industry (advertisers, publishers, agencies) to educate the audience & talk about a common method to eradicate ad fraud or lessen the impact it has on all parties.

WHAT TO EXPECT: ACT on Ad Fraud Series

Help marketers Assess and self-diagnose and understand their exposure to fraud

  • What is the state of Fraud in the region?
    • Overall keynote with projections about the size of Fraud and where its heading
  • Main categories of Fraud
    • Traffic, Misrepresentation and Attribution Fraud. Experts will shed light on these 3 streams & discuss how to diagnose the same
  • Fraud and the mobile ecosystem
    • Programmatic vs Ad Network vs Publisher Direct. What are the challenges in each type of buying?
    • Static vs Video vs Native etc. What are the challenges in each ad type?

Help them Combat fraud by providing education regarding the various types of fraud and the solutions available

  • Marketer perspectives and case studies
  • Technical overview of solutions

Help marketers Track the impact of their efforts

  • Staying on top of fraud:
    • How to tackle fraud and work together with agency and verification partners
    • The future of Fraud: Technical innovations in terms of new ad fraud types, what to look for and where fraud is heading.



12:00 PM – 13:30 PMRegistration & Networking Lunch at Asia Restaurant
13:30 PM – 14:30 PM

Session I
Title: Impact of Ad fraud on digital advertising in Indonesia
Key Questions: With several key challenges- brand safety, viewability, ad fraud, inconsistent measurement- plaguing the digital advertising industry, how can we drive accountability and transparency in the ecosystem?

  • What are the unique challenges facing mobile advertising?
  • How is industry tackling these challenges  
  • Who's responsibility is it to clean the ecosystem?
  • What are the key trends for 2020 for Indonesia's digital advertising industry.
14:30 PM - 15:30 PM

Session II
Title: Viewability: Measuring Your Digital Advertising Impact

Viewability is the ability of a digital ad to be seen by an actual consumer. To be considered viewable, an ad must meet the minimum guidelines set by the industry. As the web has grown, the online ad experience has sometimes fallen short of consumers’ expectation and affects viewability. What are the right metrics to have to measure impact to a brand campaign?

Key Questions:   

  • How does viewability affect my campaign KPIs?
  • What is the impact of viewable impressions in relation to brand lift metrics?
  • What are the benchmarks and learnings of different ad units?
15:30 PM - 16:00 PMTea/Coffee Break
16:00 PM - 17:00 PM

Session III
Title: Decoding Performance Marketing

Traditionally Ad-Fraud and Brand Safety have been the focus of brand marketers, who invest in safeguarding brand campaigns. However, performance marketing, especially in the mobile space, has not got the same attention. As a result there is lower advertiser education and awareness, and less protection, leading to higher level of fraud in this space.

Key QuestionsAd Fraud challenges faced in performance marketing campaigns & how are marketers overcoming them?



Who Should Attend?

Performance Marketers
Brand Marketers



Ad Fraud Show 2019
PricingUSD 100USD 150
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Managing Director, SEA
Integral Ad Science
Chief Editor
Head of Media - Indonesia and SEAA
CTO & Founder
Chief Marketing Officer
KG Media
eBusiness Transformation Lead
Nestlé Indonesia
VP Performance Marketing
Growth Product Manager
KapanLagi Youniverse
Performance Head
Omnicom Media Group
Managing Director
VP Digital Marketing
Head of Consumer Activation Group
HMS Sampoerna
SVP - Traffic Operations and Online Marketing
Internet Marketing Lead

Participating Partners


PR Partner



Abbas EheteshamAssociate Director ProgrammaticOmnicom Media Group
Abhay KapoorTechnical AdvisorDian Mentari Pratama
Abhishek Kumar RajoriaIntegrated Media DirectorDian Mentari Pratama
Adamas DewantoMarketing DirectorMomnBaby
Adithia PratamaSenior Manager Brand SolutionsUCWeb Alibaba Mobile Group
Afrian ImronSenior Programmatic OperationsOmnicom Media Group
Amir KarimuddinChief
Anang MulyoSr. Performance Marketing
Andhika MapparessaSenior ConsultantCapella Digicrats
Arif RachmanSenior Media SpecialistXL Axiata
Arush KochharEBusiness Transformation LeadNestlé Indonesia
Cahyanto Arie WibowoGrowth Product ManagerKapanLagi Youniverse
Cameron Clunies-RossAccount ManagerrM&C Saatchi Performance
Caroline RatuoliviaGrowth Acquisitiongojek
Chaiyren Olivia HermanSenior Research ManagerKantar
Cheryl LohMarketing Manager MMAIntegral Ad Science
Deanita ChindiSenior Account ExecutiveOptify Intermedia Pratama
Debojyoti SanyalSenior Manager (Strategy & Analytics)Havas Media Group
Dewi Mariasi SrirejekiHead of Digital StrategyCapella Digicrats Indonesia
Dhiraj GuptaCTO & FoundermFilterIt
Dian GemianoChief Marketing OfficerKG Media
Dienda AndrianieMedia ManagerNestlé
Dini RarumangkayHead of Sales & AccountOptify
Dorothea DevitaGeneral Manager AdvertisingPT Kompas Media Nusantara
Dyah WulandariVP Performance
Dyah Eka HidayatiCMOPT. Optify Intermedia Pratama
Edowardo MDCountry Head - SEARevx
Eka SugiartoHead of MediaUnilever Indonesia and SEAA
Elsa SilitongaSr Sales ManagerAdColony
Erwin SuyantoCDOErwin
Fachry BadryHead of StrategyLeverate
Felicia Li-GaillardMarketing Director APACIntegral Ad Science
Firdha Rizana PutriBrand & Marketing Communication SupervisorAXA Indonesia
Firman NainggolanDigital AnalystXL AXIATA
Glennarta HioeCEOHigo
Haikal Bekti AnggoroSVP - Traffic Operations and Online MarketingLazada
Harimurti RestyadanovFounderSOSIAGO
Harsh SahayVertical HeadInMobi
Haswar HafidHead of AgencyFacebook
Ho Young LeeGeneral ManagerPT.Dable Labs Indonesia
Ihwan SantosoTechnology-Customer facingPT Kompas Cyber Media
Ika AmaliaProduct Manager Commercial & Platformdetikcom
Isabel CastroDigital MarketingGojek
Jatin KapoorFoundermFilterIt
Jayesh ShivdasaniCountry ManagerAdColony
Jeffrey SugihartoCo-foundermedianet adi cipta
Jeni SuliantiMedia SpecialistNestle Indonesia
Kautsar IkramiManager, Digital Sales Operations & Programmatic PartnershipKompas Gramedia
Kelvin GinManaging DirectorKantar
Krishna NugrahaInternet Marketing LeadTokopedia
Lanny Delima BestariDigital Marketing
Laura QuigleyManaging Director, SEAIntegral Ad Science
Madan SanglikarCo-founder & Managing Partner, SEAAffle
Maneesheel GautamLeader, Digital South East AsiaMindshare
Manju BalaCountry DirectorHopBug Media Pvt. Ltd.
Mariska GoesmanHead of Consumer Activation GroupHMS Sampoerna
Maristella GondokusumoSenior Performance Marketing SpecialistGOJEK
Mediana HerwijayantiHead of Digital - SGMDanone Nutricia Indonesia
Melissa PatheriaClient Servicing DirectorCapella Digicrats
Moch RifkiGeneral ManagerVCBL
Muhammad TachirNew Business ManagerPT UCWeb Mobile Indonesia
Muhammad Arief DiwantaCountry ManagerMobilewalla
Mukesh AroraPresident DirectorPt Aurora Consultancy Group
Nachiket DesaiSenior Account ManagerM&C Saatchi Performance
Nidhi GuptaSales ManagerInMobi
Olga ScarlettPerformance Advertising
Olivia TresnayasaDigital MarketingBNI
Pooja SinghCommsIas
Prayudhi RahardjoPerformance HeadCapella Digicrats
Putri LucianaBusiness Development ManagerM&C Saatchi Performance
Rajesh FatnaniAstt Vice PresidentMfilterit
Rina AlfrinaDigital Planner Client LeadCAPSLOCK
Rohan MahajanPerformance HeadOmnicom Media Group
Salman Al FarisiyProduct Performance Marketing ManagerGOJEK
Senthia MayrosaSales ManagerAdColony
Sharleen FuliaCooHigo
Siti KomariyahAds TraderHavas Media Group
Sona GirsangPerformance ManagerHavas
Syifa MaullidaPerformance SpecialistOmnicom Media Group
Theola ElenaPerformance Marketing ManagerGojek
Tiurmada NapitupuluGMCapslock
Tjhie YohanProduct ResearchKapanlagi Youniverse
Vera OktavianiProgrammatic TraderHavas
Verdy SinagaMobile Media MarketingBNI
Victor ImmanuelBrand & AdvertisingPT AXA Financial Indonesia
Vineet GoyalCEOHopBug Media Private Limited
Vivian TanSalesIAS
Yogi Triharso DahlanCountry DirectorADA ASIA
Yollis Michdon NettiBD DirectorIFRAME
Yovanita CiciliaClient Leadership PartnerMindshare
Yudha JuniantoUX DesignerKapanlagi Youniverse (KLY)
Yuliana ChusnaAssociate Director, Business & OperationsAffle
Azalea AinaProgram Director APACMobile Marketing Association
Melissa SimorangkirMarketing ManagerMobile Marketing Association
Shanti TolaniCountry ManagerMobile Marketing Association
ulandariInternMobile Marketing Association
Felicia Li-GaillardMarketing Director APACIntegral Ad Science Indonesia
Jatin KapoorFounderMfilterIt Indonesia
Laura GreenMD, SEAIntegral Ad Science Indonesia
Laura QuigleyManaging Director, SEAIntegral Ad Science Indonesia
Madan SanglikarCo-founder & Managing Partner, SEAAffle Indonesia
Pooja SinghCommsIntegral Ad Science Indonesia
Rajesh FatnaniAstt Vice PresidentMfilterIt Indonesia
Vivian TanSalesIntegral Ad Science Indonesia
Yuliana ChusnaAssociate Director, Business & OperationsAffle Indonesia