Based out of Singapore, Isabel is currently leading the digital marketing practice of Gojek in the region, looking after both brand and acquisitions activities. She was previously in Mindshare where she launched and grew the programmatic unit of Unilever, as well as other large regional brands. Over her 13+ years in the industry, she's worked on a spectrum of brands across FMCG, travel and finance categories. Always on the lookout for new innovations, Isabel is passionate about ad tech, and how it can solve problems, create operational efficiencies and drive business results.