Trailer Park Creates Cross Platform Mobile Game for Alcon Entertainment's Highly Anticipated Dolphin Tale | Mobile Marketing Association
September 12, 2011

Sept. 12, 2011—Priming movie fans for Alcon Entertainment’s Sept. 23rd release of the Charles Martin Smith-directed Dolphin Tale, Trailer Park Mobile developed the mobile game Fling-A-Fish. The game is currently available for download in the Apple App Store for iPhone and iPads, and the Android market for phones and tablets. Dolphin Tale: Fling-A-Fish features Winter, whose amazing true story the film is based on.

Trailer Park was initially approached to develop the game by Alcon Entertainment’s President of Marketing Richard Ingber, who is also one of the film’s producers, and Noam Dromi, who oversees interactive marketing for Alcon and co-wrote Dolphin Tale with Karen Janszen. “Richard and I knew we wanted to develop a fun game that lived up to the real Winter’s playful spirit and could be enjoyed by kids and adults alike,” Dromi comments. “We’ve had a longstanding relationship with the team at Trailer Park and knew they would be the ideal creative partners for us to deliver a superior user experience on time and on budget.”

Evan Geerlings, Trailer Park’s VP of Mobile, immediately embraced the challenge. “For starters, it’s always fantastic to take on a project that extends a great theatrical property into the gaming space,” he says. “Noam, Richard and the Alcon Entertainment team knew Dolphin Tale’s fans would enjoy the Dolphin Tale: Fling-A-Fish game. Since there was a tight production schedule, we enlisted Ansca Mobile for their Corona SDK tool that enabled us to deliver the game cross platform in a short window of time; all without compromise of our high creative standards. It is a service Trailer Park will continue to offer in the gaming space.”

Dolphin Tale: Fling-A-Fish includes multiple levels of game play, all incorporating fun challenges that stand between the dolphin and her food. The film is based on the story of Winter, the Atlantic bottlenose dolphin who lost her tail after being caught in a crab trap and was given a prosthetic tail that saved her life. The star-studded cast includes Morgan Freeman, Ashley Judd and Harry Connick Jr.

For more information, please contact:
Lauri Aloi, Director, Public Relations, Trailer Park, [email protected], 917.553.5812;
Hetal Bhatt, PR Manager, Ansca Mobile, [email protected].

About Trailer Park
Based in Hollywood, CA., Trailer Park (http://www.trailerpark.com) is the industry’s leading entertainment marketing agency. Their clients work across the full media spectrum, including major studio and indie film releases, broadcast and television networks, channels and programs, home entertainment media, including DVD/Blu-ray releases and video games, digital publishing Interactive TV, and original content. Trailer Park, a collection of creative boutiques, specializes in the concept, design, production and implementation of a/v, print, mobile and digital marketing campaigns for every segment of the entertainment industry.

Among Trailer Park’s entertainment clients are Twentieth Century Fox, Walt Disney Pictures, Warner Bros. Pictures, Universal, Columbia Pictures, ABC, Activision, Buena Vista Home Entertainment, Disney, Paramount and Warner Home Video. On the growing Brand side, they have added Bolthouse Farms, Toshiba Consumer Electronics and Computers, AMD, ING Direct, Newegg.com and El Pollo Loco.

About Alcon Entertainment
Alcon Entertainment co-founders and co-CEO's Andrew Kosove and Broderick Johnson founded the Company in 1997 with financial backing from Frederick W. Smith, the Founder, Chairman and Chief Executive Officer of FedEx. Alcon, which is named after a mythological archer and ally of Hercules, has financed, and/or co-financed/produced over 19 films, including My Dog Skip, Dude, Where's My Car?, Insomnia, Racing Stripes, the Academy Award-nominated Best Picture The Blind Side, which earned Sandra Bullock a Best Actress Oscar; The Book of Eli, starring Denzel Washington and Gary Oldman; Insomnia, starring Al Pacino, Robin Williams, and Hilary Swank and directed by Chris Nolan; The Sisterhood of the Traveling Pants, and P.S. I Love You, starring Hilary Swank, among many others.
The Company's next release is Dolphin Tale, a 3-D family film starring Morgan Freeman, Harry Connick Jr., Ashley Judd and Kris Kristofferson, on September 23, 2011. Joyful Noise, a music driven comedy starring Queen Latifah and Dolly Parton, is currently in post-production. Both films will be released via its output deal with Warner Bros.

About Ansca Mobile
Ansca, Inc. (http://www.anscamobile.com) is a venture-backed Palo Alto, CA-based mobile development company founded by two former Adobe mobile engineers who previously led the Adobe Flash Lite engineering team. Their Corona SDK mobile toolkit empowers developers of all backgrounds to create games and applications for Apple’s iOS and Google’s Android mobile platforms. So far in 2011, apps created with Corona SDK have been downloaded over 20 million times across iOS, Android, and the NOOK Color.

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