Rednano Mobile partners StarHub and M1 to offer an exciting new food directory service for mobile users | MMA Global

Rednano Mobile partners StarHub and M1 to offer an exciting new food directory service for mobile users

October 13, 2009
Submitted by SPH Search Pte. Ltd.

Singapore, 13 October 2009 – SPH Search’s mobile platform, Rednano Mobile, has teamed up with StarHub and M1 on an exciting new venture – a special directory for food lovers.

This service, called Makan, will be available through Rednano LOCATE, a Singapore-centric location-based directory which has won an international award for innovation.

Rednano, an online local search and directory service, will, through Makan, offer users a wealth of information on good eating spots with the added advantage of pinpointing the ones closest to wherever they are.

Makan, which is Malay for “food”, offers users food reviews, images and ratings of the establishments in their vicinity.

Subscribers of StarHub and M1 especially will find it easy to avail themselves of this free new service.

Rednano Chief Executive Paul Jansen said: “Rednano LOCATE has always been available for download by mobile users through sending the word “locate” by SMS to the number 33333. But StarHub and M1 are showing how much they care for their customers by pre-loading the software, making it even easier to people to start using Makan and all the other features of Rednano LOCATE.

“Thanks to these two telcos, the best places to eat are literally one click away for many mobile users.”

Makan will initially carry content from the food portal, which is operated by iCell, one of Singapore’s WIRELESS@SG providers.

Mr Ken Chua, Chief Executive Officer of iCell Network said: “We are very excited to be part of the Makan project! Our food portal has an extensive coverage of F&B outlets islandwide. We believe with this partnership between Rednano and, food lovers can now easily find great food with the best deals with Makan and the free Wireless@SG network.”

Shortly after launch, Rednano LOCATE will include content from, another popular website for food-lovers.

Commencing October 2009, StarHub and M1 will be working to preload the Rednano LOCATE software in selected handsets, including some of their latest phone offerings. Both telcos will also mention the ready availability of Rednano LOCATE in their promotional materials of the mobile phones.

“With mobile phones at the centre of so many people’s lives, StarHub is always on the lookout for useful services and applications that enhance the lives of our customers,” said Mr Chan Kin Hung, StarHub’s Head of Products and Solutions. “Food is a passion to many Singaporeans; we are delighted to work with Rednano to offer Makan to our mobile customers, who can enjoy easy access to an extensive food directory to find good eating places and satisfy their cravings for any kind of food on their mobile phones wherever they are, anytime of the day.”

“We are always looking to introduce useful and interesting services to enhance our customers’ mobile lifestyle, and Rednano LOCATE is one such service. Our customers can access it to enjoy a wide range of information on the go, and now with Makan, also check out the best eating places across the island,” said Mr P. Subramaniam, M1’s Chief Marketing Officer.

The strategic partnership with StarHub and M1, which together have more than 50% of the postpaid mobile market, will enable SPH Search to boost awareness of Rednano LOCATE and accelerate the adoption of the service, which has already attracted global attention as a refreshing addition for mobile users.

About Rednano LOCATE

Rednano LOCATE offers users location-based information on companies, maps, the latest traffic information, and retail promotional offers.

Rednano LOCATE was officially launched in December 2008. It has been well-received by users due to its rich localised information. Handset manufacturers such as BlackBerry RIM and HTC have also shown their appreciation for the value of the service by preloading the software in their latest top-line mobile devices. In June this year, Global Telecom Business, a Euromoney publication for top managers in the telco industry, honoured Rednano LOCATE with an international award for consumer innovation.

Rednano LOCATE is currently supported on mobile phones which use the following operating systems: Symbian, Windows Mobile 6.0/6.1, BlackBerry and Java J2ME.

The latest version of Rednano LOCATE incorporating the new food service ‘Makan’ will be made progressively available on Windows Mobile, BlackBerry and Java J2ME in October, iPhone in November and the Symbian operating software in December this year.

Existing Rednano LOCATE users simply need to upgrade to a newer version when prompted to start using the new food service. There are no data charges for download or usage.

Users who do not have Rednano LOCATE installed in their phones can get it by sending the word “locate” to SMS shortcode 33333. They will receive a link to download the free application.

Editor’s note: SPH Search Pte Ltd, a subsidiary of Southeast Asia’s leading media organisation Singapore Press Holdings, is the company behind the Rednano online portal ( and Rednano Mobile, the platform for mobile users. Rednano LOCATE is a location-based service offered by Rednano Mobile.


For more information, please contact:

James Ong
Manager, Marketing Communications
SPH Search Pte Ltd
Tel: (65) 6319 1263
HP: (65) 9389 8929
Email: [email protected]

Pearly Mak
Assistant Manager
Corporate Communications Division
Singapore Press Holdings Ltd
DID: (65) 6319 1225
HP: (65) 9765 6704
Email: [email protected]

About SPH Search Pte Ltd
SPH Search was born of collaboration between two media powerhouses: Singapore Press Holdings Ltd (SPH) and Schibsted ASA. The two companies, listed and headquartered in Singapore and Norway respectively, have long been in the business of giving people information, and significantly, in the context which makes the information more useful.

Both companies have also established reputations as trusted sources, each over more than a century, with their continuous delivery of accurate information speedily. The platforms on which they do this have changed over the years and have, since the 90s, included the World Wide Web.

Their joint venture, SPH Search, aims to provide the premier online tool for anyone seeking information about Singapore; its people and its businesses. It intends to respond to queries speedily. Most importantly, it plans to make relevance the hallmark of its answers.

Visit for more information.

About Singapore Press Holdings Ltd
Main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia's leading media organisation, engaging minds and enriching lives across multiple languages and platforms. It publishes 17 newspaper titles in four languages and over 100 magazine titles in Singapore and the region. Every day, 2.9 million individuals or 79 percent of people above 15 years old, read one of SPH’s news publications. SPH’s internet editions of its major newspapers enjoy over 150 million page views with 9 million unique visitors each month. Other new media initiatives include AsiaOne, omy,, ST701, STOMP and The Straits Times RazorTV. SPH has also ventured into broadcasting, outdoor advertising and properties. For more information, please visit

About StarHub
StarHub is Singapore's fully-integrated info-communication company, offering a full range of information, communications and entertainment services for both consumer and corporate markets. StarHub operates Singapore's fastest two-way HSPA+ mobile network that delivers up to 21Mbps for downlink to complement its nation-wide GSM network, and an island-wide HFC network that delivers multi-channel cable TV services (including High Definition Television and on-demand services) as well as ultra-high speed residential broadband services. StarHub also operates an extensive fixed business network that provides a wide range of data, voice and wholesale services.

Launched in 2000, StarHub has become one of Singapore's most innovative info-communications providers, and the pioneer in 'hubbing' - the ability to deliver unique integrated and converged services to all its customers. StarHub, listed on the main board of the Singapore Exchange since October 2004, is a component stock of the Straits Times Index and the MCSI Singapore Free Index. Visit for more information.

About M1
M1, Singapore's most exciting and innovative mobile, broadband and IDD service provider, was launched in April 1997. Since then, it has made significant inroads into the local mobile communications market, gaining considerable brand presence and market share. M1 aims to be the leader in personal voice, business and data communications, focusing on value, quality and customer service. More information on M1 is available at