2ergo Acquires Australian-based Wapfly Technologies Pty Ltd | MMA
May 19, 2009
Submitted by 2ergo

2ergo, the AIM listed leading provider of convergent mobile communications for business, entertainment and marketing, announces the acquisition of Australian based Wapfly Technologies Pty Ltd as part of a move to extend its global reach into the Asia-Pacific region.

UK headquartered 2ergo has acquired the mobile services agency, which specialises in developing mobile internet, mobile applications and mobile marketing services for brands, broadcasters and agencies, for an undisclosed sum.

Wapfly, a market leader in mobile marketing in Australia with close links to the mobile network operators and full service agencies, establishes the platform for 2ergo to extend its reach into the wider Asia-Pacific market as part of its strategy to scale the business globally.

Wapfly Technologies is based in Sydney and works with influential brands in Australia, bringing with it a wealth of experience and intellectual property in developing applications and mobile internet sites for the new generation of smart phones including the Google Android and Apple iPhone.

As a result of the acquisition, the Group provides media giant ABC (Australian Broadcasting Corporation) with its mobile internet solution. In its first week, the ABC Apple iPhone application was downloaded by more iPhone customers than any other and was ranked the number one iPhone application in Australia in just three days. News on the site is refreshed constantly and content varies by region through the deployment of location based services. TV and radio shows are broadcast to the mobile with internal advertising featured on the site. The prestigious contract with ABC Australia and the intellectual property rights to the technology supporting it are now owned by 2ergo.

Neale Graham, Joint CEO of 2ergo plc, said: "This is a significant deal for both businesses as we can offer each other real competitive advantages. We have been looking to invest in the region for some time and this deal provides a platform for further investment and the growth of 2ergo in Asia Pacific. Wapfly brings with it a dedicated mobile applications team which compliments 2ergo's portfolio of mobile enabling technology. Its high-end mobile publishing and content software is compatible with our core enabling technology platform, Multiserve, which means that we can quickly launch the new world-class products across the Group."

2ergo provides the enabling technology behind major mobile marketing, customer relationship management and entertainment and media campaigns for some of the world's biggest brands including, Yahoo!, O2, Microsoft, FOX News and AT&T.