Agenda | Mobile Marketing Association

Tuesday, April 16, 2019

9.00 – 9.45

Credenciamento e café / Registration and coffee

Networking Area


9.45 – 9.50

Abertura e boas vindas / Opening remarks

Main Stage

Fabiano Lobo, Managing Director LATAM

Managing Director Latam
MMA

9.50 – 10.00

Mobile Cognition Research: consumer attention must be earned, not bought / Pesquisa Mobile Cognition: a atenção do consumidor deve ser conquistada, e não comprada

Main Stage

CEO
Mobile Marketing Association

10.00 – 10.30

Destination Marketing - O futuro do Mobile Marketing / Destination Marketing - The future of Mobile Marketing

Main Stage

Country Manager
Waze
CMO
FX Retail Analytics
Gerente de Comunicação e Marketing
Hering
In Partnership With:

10.30 – 11.00

O poder do video no mobile / The power of mobile video

Main Stage

General Manager
Vivo Ads
Diretora de Mídia
Blinks
Brand Manager H2OH!
Pepsico
Head de Marketing Pepsi e H2OH
Pepsico
In Partnership With:

11.00 – 11.30

Case Studies

Main Stage

Case Burger King: #BKFriday / Case Study Burger King: #BKFriday

Country Manager
Adsmovil
Head of Communication
Burger King
In Partnership With:

Case: Hoteis.com / Case Study: Hoteis.com

Regional Media Lead Latam
Hoteis.com
Country Manager
Adsmovil
In Partnership With:

11.30 – 12.00

Por que as Transformações Digitais Falham? / Why Digital Transformations Fail?

Main Stage

Founder & CEO
Pivot Factory
Country Manager
Logan
In Partnership With:

12.00 – 12.25

Fake News na era mobile / Fake News in mobile era

Main Stage

Diretora G1
TV Globo
Diretora de Marketing
TV Globo
In Partnership With:

12.30 – 13.55

Almoço / Lunch

Networking Area


13.55 – 14.00

Abertura tarde / Afternoon opening remarks

Main Stage

14.00 – 14.15

Mais rapidez, mais resultados / Faster, more results

Main Stage

Todo esforço de comunicação pode ser perdido por um tempo de carregamento ruim. Mais de 50% dos brasileiros abandonam um site mobile que demore mais de 3 segundos para carregar e 1 segundo de atraso pode impactar em até 20% as conversões. Não tem chatbot, funcionalidade ou promoção que ajude a recuperar esses potenciais consumidores, por isso, uma boa velocidade de carregamento deve ser sua primeira prioridade em mobile. A ClickBus, em conjunto com o Google, explica como ganhou esses consumidores construindo um site com excelência no tempo de carregamento, gerando mais resultado para o negócio e criando experiências incríveis.

COO
ClickBus
Head of Product & Performance
Google
In Partnership With:

14.15 – 14.35

"Initiative for Real Growth" em 7 passos / The Initiative for Real Growth in 7 steps

Main Stage

CSO
Kantar Consulting

14.30 – 16.30

Knowledge Sessions

Knowledge Room 1 - Disrupting Journey and Destination - Uma discussão inspiradora sobre a sinergia entre OOH e Mobile Marketing

Head of Marketing
Waze
Communication Manager
The Coca-Cola Company
CEO
Elemidia
Diretora de Mídia
JWT
Gerente de Inovação e Mídia Integrada
Claro Brasil
In Partnership With:

Knowledge Room 2 - Mobile Growth & Measure" - Como posicionar seu app no centro de seus esforços de marketing e criar um relacionamento one-to-one com consumidores em escala + Sorteio Applewatch / Applewatch giveaway

2:30pm  - Applift:  A Jornada de Mobile Advertising: Branding, Performance e Retenção
 
3:30pm - AppsFlyer - Why Apps Fail? Lessons from the winners.
 
3:30pm - AppsFlyer - Strategically positioning mobile: How brands are adopting Mobile and position at the center of their business strategy
 
4:00pm - AppsFlyer - People-Based Attribution: It's an Evolution, Not a Revolution
Sales Manager Latam
Appsflyer
Head of Latam
Applift
Head of Growth
Rappi
Marketing & Digital Media
Raízen
Customer Success Manager
Appsflyer
Sales Executive
Appsflyer
Gerente de Marketing de Performance
Bradesco
Marketing Manager Latam
Appsflyer
In Partnership With:
In Partnership With:

14.30 – 16.30

Workshop - Transformações Digitais / Digital Transformations

Room 1

Founder & CEO
Pivot Factory

14.35 – 14.50

Da América Latina para o mundo: Case Mercado Livre / Case Study Mercado Livre: From Latin America to the world

Main Stage

Diretor de Marketing
Mercado Livre
In Partnership With:

14.50 – 15.05

Case Study Diageo

Main Stage

Sales Director
Spotify
Brand Manager
Diageo
Marketing Head
Diageo
In Partnership With:

15.05 – 15.30

Blockchain além da tendência / Blockchain beyond the hype

Main Stage

Executive Director
Hyperledger
CEO
Betablocks

15.30 – 15.45

Case GM - Mobile first and AR

Main Stage

Sales Director
Verizon Media
Media & Digital Director
General Motors
In Partnership With:

15.45 – 16.00

Como a Dafiti blindou seu investimento publicitário contra a fraude / How Dafiti shielded marketing investment against fraud

Main Stage

Performance Marketing Manager
Dafiti
Sales Director Latam
Adjust
In Partnership With:

15.45 – 16.30

Workshop - Exchange session Blockchain

Room 2

Executive Director
Hyperledger
CEO
Betablocks

16.00 – 16.15

Como o varejo tem inovado com tecnologia de localização / How retail has innovated with location technology

Main Stage

Digital Marketing Manager
Sodimac
Value Creation Director
Rede TV
In Partnership With:

16.15 AM – 16.30 AM

Case Alelo: construindo o futuro no presente / Case Study Alelo: building tomorrow now

Main Stage

Futurista e Superintendente de Inovação
Alelo

16.30 – 16.45

IA: o que podemos aprender com a Bia / AI: what we can learn from Bia

Main Stage

Líder de Inteligência Artificial e Pesquisa
Bradesco

16.45 – 17.00

Como o iFood está transformando o WhatsApp em seu principal canal de comunicação / How iFood is turning WhatsApp into its main communication channel

Main Stage

Head of Product & Restaurants
Ifood

17.00 – 17.05

Encerramento e sorteio do iPhoneX / Final remarks and iPhoneX giveaway

Main Stage


17.05 – 19.00

Coquetel / Cocktail

Networking Area


Our Partners

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Knowledge Partners 

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