Agenda | MMA Global
  2. SMARTIES NEXT! CONFERENCE ISTANBUL 24
  3. Agenda

Agenda

Monday, December 16, 2024

8:00 – 9:00

Registration

9:00 – 9:05

SMARTIES NEXT! Opening

Doç. Dr. Dicle Yurdakul
Director
AU Inova Lab

9:05 – 9:15

Opening Remarks

Didem Namver
PepsiCo Digital Excellence & Consumer Loyalty Director | MMA Türkiye Chair
MMA

9:15 – 9:25

NEXT! for Today

Melis Ertem
MMA MEA CEO
MMA Global

9:25 – 9:45

NEXT! in AI Transformation - MMA's Role in AI Data Transformation

Greg Stuart
CEO
MMA Global
@gregstuart

9:45 – 10:05

NEXT! in Brand Safety and Privacy: New Rules for the Digital Era

Dr. Sertaç Doğanay
Technology and Sustainablity Communicator

10:05 – 10:35

NEXT! in Banking

Moderator
Dr. Sertaç Doğanay
Technology and Sustainablity Communicator
In Partnership With:

10:35 – 10:55

NEXT! in Balancing Innovation and Trust: AI, Data Privacy, and the Future of Payments

In Partnership With:

10:55 – 11:25

Coffee Break

11:25 – 11:45

NEXT! in AI-Powered Marketing Automation: Streamlining Campaigns for Maximum Efficiency

Maren Seitz
Head of DACH
Analytic Partners

11:45 – 12:05

NEXT! in Search and Beyond: How Yandex is Innovating Across Digital Ecosystems

In Partnership With:

12:05 – 12:30

NEXT! in AI Governance: Ensuring Accountability and Fairness in Automated Systems

Cansu Canca, Ph.D.
Founder&Director
AI Ethics Lab, Boston
@ccansu

12:30 – 13:00

NEXT! in Ai Creativity

Frank Olma
Executive Creative Director
EssenceMediacom Germany

13:00 – 14:00

Lunch Break

14:00 – 14:20

NEXT! in Insights to Action

In Partnership With:

14:40 – 15:00

NEXT! in E-commerce & Retail Media

15:00 – 15:20

NEXT! in Shaping the Future of Social Interaction

In Partnership With:

15:00 – 15:20

NEXT! in Enhancing Engagement & Personalization

In Partnership With:

15:20 – 15:40

NEXT! in REPID

15:40 – 16:00

Coffee Break

16:00 – 16:20

NEXT! in Ai HR

Henrik Ihlo
Director, LinkedIn Marketing Solutions DACH
LinkedIn

16:20 – 16:50

NEXT! in User Innervision

In Partnership With:

16:50 – 17:10

NEXT! in Leveraging AI and Data for Personalized Mobile Experiences

In Partnership With:

17:10 – 17:30

NEXT! in Digital Media & Broadcasting

In Partnership With:

17:30 – 17:35

Closing Remarks

Melis Ertem
MMA MEA CEO
MMA Global

Thursday, December 12, 2024

19:00 – 23:30

PRESMARTIES Connect Dinner

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MMA Global
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