Culture Group and MMA present Enter The Metaverse: Virtual Worlds, Real Value - a webinar on the future of community attention, culture, and commerce. This webinar is being presented as part of MMA’s mission to #SHAPETHEFUTURE of marketing.
Bringing together marketers, technologists and creators, the session highlights how the convergence of gaming, blockchain and social engagement present a new future for brands and consumers to engage in virtual environments enabled by Web3.
Attendees will leave with the cultural, commercial and creative knowledge needed to thrive in virtual environments and the steps your business needs to take to ensure organizational readiness.
| Time | Session |
| 2:00 PM 2:08 PM | Introduction by MMA APAC Chairman, David Porter, Unilever |
| 2:08 PM 2:18 PM | Opening Keynote: The Metaverse Demystified Evan Shapiro, ESHAP |
| 2:18 PM 2:43 PM | Panel Discussion: Metaverse Marketing Ecosystem Sameer Pitalwalla, Epic Games; Viranda Tantula, Former Riot Games, VENN; Lindsey McInerney, Anheuser-Bush InBev; Allison Sturges, Genies Michael Patent, Culture Group (Moderator) |
| 2:43 PM 2:53 PM | One-on-One Interview with RTFKT Steven Vasilev, RTFKT Studios Michael Patent, Culture Group (Interviewer) |
| 2:53 PM 3:01 PM | Q&A |
