APAC: Enter The Metaverse: Virtual Worlds, Real Value | MMA Global

APAC: Enter The Metaverse: Virtual Worlds, Real Value

Tuesday, August 24, 2021 - 2:00pm to 3:00pm SGT

Watch the Webinar:

Culture Group and MMA present Enter The Metaverse: Virtual Worlds, Real Value - a webinar on the future of community attention, culture, and commerce. This webinar is being presented as part of MMA’s mission to #SHAPETHEFUTURE of marketing.

Bringing together marketers, technologists and creators, the session highlights how the convergence of gaming, blockchain and social engagement present a new future for brands and consumers to engage in virtual environments enabled by Web3.

Attendees will leave with the cultural, commercial and creative knowledge needed to thrive in virtual environments and the steps your business needs to take to ensure organizational readiness.


2:00 PM 2:08 PMIntroduction by MMA APAC Chairman, David Porter, Unilever
2:08 PM 2:18 PMOpening Keynote: The Metaverse Demystified
Evan Shapiro, ESHAP
2:18 PM 2:43 PMPanel Discussion: Metaverse Marketing Ecosystem
Sameer Pitalwalla, Epic Games; Viranda Tantula, Former Riot Games, VENN;
Lindsey McInerney, Anheuser-Bush InBev; Allison Sturges, Genies
Michael Patent, Culture Group (Moderator)
2:43 PM 2:53 PMOne-on-One Interview with RTFKT
Steven Vasilev, RTFKT Studios
Michael Patent, Culture Group (Interviewer)
2:53 PM 3:01 PMQ&A
VP, Global Media, APAC & Africa
Business Director ASEAN & India
Epic Games
Potion Projects
RTFKT Studios
Head of Asia Operations
Global Head of Technology & Innovation
Anheuser-Busch InBev
Founder & President
Culture Group
Webinar Partner: