Brand Safety | Page 2 | MMA Global

Brand Safety

Friday, February 25, 2022 - 10:00am to 11:00am ICT

With the increased complexity of protecting a brand's image and reputation from threats such as fake news, inappropriate content,.. the importance of Brand Safety has grown exponentially. 

Brand Safety Webinar Series by MMA focuses on assisting marketers in tackling today's challenges by understanding best practices and emphasizing the link between brand safety and performance. 

1) Introduction of Brand Safety
2) Status of Brand Safety Vietnam
3) Top concerns of marketers and publishers
4) Best practice of brand safety

Region: 
Speakers: 
Sales Director
RTB House
Digital Hub Lead - Data Driven Marketing
Unilever Vietnam
Country Director Vietnam, Myanmar and Cambodia & Board Member Vietnam
MMA Global - APAC
Moderator: 
Managing Partner
Mindshare
Watch the Webinar:
How Video Advertising Could Erode Brand Safety?

Marketers are required to take proactive Brand Safety measures ensuring their ads are placed on relevant channels; brand is able to connect with.

Use the Guide as a resource to help you create a brand safety and suitability strategy for your organization. If your organization already has a brand safety and suitability strategy, consult the Guide for insight to help you improve and augment it going forward. Use it to spark new ideas to help you remain informed and proactive, and continue to iteratively build on best practices in a changing landscape.

Released: 
December, 2021
Education Section: 
Region: 

Brand safety is in a nascent stage in India with limited awareness and very few brand custodians taking it seriously. The present brand safety guidelines are not aligned with the changing business needs where digital takes the centre stage. Brands will need to revisit their guidelines with a digital first approach. With Brand infringement increasingly becoming a gateway to brand safety issues, it cannot be ignored.There is a definite need to formalise a structured and purpose driven knowledge repository around brand safety in India.

Released: 
October, 2021
Education Section: 
Region: 

The Modern Marketing Reckoner Report 2021 was developed to help businesses move forward and gain leverage in the online marketing industry. It will provide valuable insights on the latest modern marketing strategies, as well as comprehensive coverage on topics including how to plan for post-IDFA mobile marketing strategies, the role of the rising e-sport industry for marketers, cashless society, and the new era of programmatic mobile video advertising.

Released: 
October, 2021
Region: 

Thursday, October 28, 2021 - 4:00pm to 5:00pm IST

In the era where brands are going direct to consumer, and using digital platforms to sell products and services besides building communities, reputation and positioning of brands plays a crucial role in the acceptability among audiences.

Region: 
Speakers: 
Executive Director, Africa, India & Middle East | Advisory Services
EY
CTO & Founder
mFilterIt
Founder
TechARC
Head of Digital Trading
GroupM
General Manager & Head of Digital Marketing (Content, Data, Media and E comm growth)
ITC Limited, Foods Division
Head of Marketing
mFilterIt
Country Head & Board Member
MMA Global - India
Webinar Sponsor:
Watch the Webinar:

Thursday, November 12, 2020 - 2:00pm to 3:00pm EST

With the increased complexity of protecting a brand’s image and reputation from the rise in threats from fake news, inappropriate content, marketing tech, the digital supply chain, ad fraud and socially responsible consumers, marketers need a sound brand safety and fraud mitigation strategy. In support of these efforts, the MMA, together with brand leaders, has created a Brand Safety Guide.

Region: 
Speakers: 
Brand Safety Executive
Bank of America
Moderator: 
Journalist, Analyst and Tech Executive
Fraud Science Advisor
Watch the Webinar:

Thursday, July 30, 2020 - 12:30pm to 1:45pm IST

With consumers spending significantly more time on various digital media due to social distancing, working from home etc., it is imperative for brands to strike the right balance - engage with the consumers in a meaningful, personalized manner while maintaining the right tone. While the role first-party data plays might differ across businesses, there is no time like the present for companies to rethink and be more explicit about what data they collect and why.

Region: 
Speakers: 
MMA India Board Member; Vice President, Southeast Asia and South Asia Frontier
Google Asia Pacific
Sr. Expert
McKinsey
Co-Founder and CEO
Tatvic Analytics
Head of Digital Strategy
ITC Limited
Head - Customer & Shopper Marketing - Foods & Beverages
TATA Consumer Products
Senior Director
Samsung Ads, India & South East Asia
Country Head & Board Member
MMA Global - India
Presented by:
Watch the Webinar:

THE IMPORTANT DISCUSSION ABOUT HOW BRANDS CAN PROTECT THEMSELVES ONLINE IS THE IMPETUS BEHIND THIS WHITE PAPER. OF 14 BURNING TOPICS THAT NEED TO BE ADDRESSED, WE HAVE CHOSEN THREE PRIORITIES FOR THIS STAGE OF THE DISCUSSIONS: BRAND SAFETY, VIEWABILITY AND AD FRAUD.

Released: 
November, 2018
Education Section: 
Region: