APAC | MMA / Marketing + Media Alliance

APAC

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From A Blink to A Heartbeat

MMA's First Second Strategy Checklist and Facebook's Thumbstopper Creative Best Practices are what you need to win with short video ads.

Released: 
September, 2019
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Released: 
March, 2019
Region: 
Director
Komerz

It was yet another interesting evening that MMA India had put together with conversations around the most dynamically changing role of everyone in marketing and clearly it’s not just about building the brand anymore but adding to profitability and business growth .

It’s these evenings that the teams at MMA Global keep creating that keep us engaged, connected and constantly keep our thirst to learning going,

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Mumbai: At a time when media strategies are increasingly skewed towards digital, new findings from Inteliphyle suggest that effectiveness lies in integration rather than substitution. Presented at The Big Media Reset conclave, the Unified Media View Study (UMVS) offers a data-led perspective on how Indian consumers are engaging with multiple media platforms in 2025.

Vibula Group JSC

MightyHive India Pvt Ltd

24 April 2026 | Ho Chi Minh City

For all the years I have spent in the digital industry, media efficiency was measured through reach, frequency and cost metrics. These indicators still do matter but they no longer tell the full story.

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