Brand Safety | Page 3 | MMA Global

Brand Safety

Thursday, July 30, 2020 - 3:00am to 4:15am IST

With consumers spending significantly more time on various digital media due to social distancing, working from home etc., it is imperative for brands to strike the right balance - engage with the consumers in a meaningful, personalized manner while maintaining the right tone. While the role first-party data plays might differ across businesses, there is no time like the present for companies to rethink and be more explicit about what data they collect and why.

Region: 
Speakers: 
MMA India Board Member; Vice President, Southeast Asia and South Asia Frontier
Google Asia Pacific
Sr. Expert
McKinsey
Co-Founder and CEO
Tatvic Analytics
Head of Digital Strategy
ITC Limited
Head - Customer & Shopper Marketing - Foods & Beverages
TATA Consumer Products
Senior Director
Samsung Ads, India & South East Asia
Country Head & BOD Member
MMA Global India
Presented by:
Watch the Webinar:

THE IMPORTANT DISCUSSION ABOUT HOW BRANDS CAN PROTECT THEMSELVES ONLINE IS THE IMPETUS BEHIND THIS WHITE PAPER. OF 14 BURNING TOPICS THAT NEED TO BE ADDRESSED, WE HAVE CHOSEN THREE PRIORITIES FOR THIS STAGE OF THE DISCUSSIONS: BRAND SAFETY, VIEWABILITY AND AD FRAUD.

Released: 
November, 2018
Education Section: 
Region: