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MMA EMEA SMARTIES 2021 Effective Entry Insights

Released: 
July, 2021
Education Section: 
Best Practices, Educational Documents, Guidelines
Region: 
EMEA, United Kingdom, Global
From A Blink to A Heartbeat
Consumer Engagement
Creative Effectiveness
Social Media

From A Blink to A Heartbeat 2019

MMA's First Second Strategy Checklist and Facebook's Thumbstopper Creative Best Practices are what you need to win with short video ads.

Released: 
September, 2019
Education Section: 
Best Practices, Creative Effectiveness, Educational Documents
Region: 
APAC, India, Global
Keywords: 
Mobile Video
Members Only
Consumer Engagement
Creative Effectiveness
Social Media

Members Only: First Second Strategy Report 2019

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Released: 
March, 2019
Education Section: 
Creative Effectiveness, Educational Documents, Research
Region: 
APAC, India, Global
 NEW
Marketing Growth

CDO Perspectives 2022

CDO Perspectives 2022 is a compilation of the results from 50 interviews conducted by professors from the University of Oxford, discussions by MMA’s Chief Digital Officer Board, plus a quantitative market research survey of more than 100 CDOs across more than 20 industries. This report provides CDOs insights into the capabilities and tools required to lead a successful digital transformation, the impact of the ongoing global pandemic on the CDO and digital transformation agenda, and, more importantly, how CDOs are shaping their organization’s culture and vision.
Released: 
December, 2022
Education Section: 
Educational Documents, Guidelines, Perspectives, Research, Trends Reports
Region: 
Global

ArabyAds appoints industry stalwart Imad Sarrouf to lead ThePubverse – ArabyAds’ publisher monetization platform.

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Submitted by Visitor (not verified) on Tue, 01/10/2023 - 04:13
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The Dubai headquartered ad-tech company looks to strengthen ad monetization capabilities where Imad would drive growth with  ThePubverse platform.

Dubai, Jan 9th, 2023: ArabyAds announced that it has further strengthened its leadership team with yet another key appointment of Imad Sarrouf, a seasoned ad-tech & digital media executive as CEO of  ThePubverse – ArabyAds’ publisher monetization platform.

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News Type: 
Member Press Release