Meijer’s Cardless Loyalty Solution Leads to High Response and Redemption | Mobile Marketing Association
December 10, 2014
Submitted by Genesys

The Business Opportunity
“One-stop shop” retailer with 200 superstores in mid-west wanted to increase revenue and customer loyalty.

 

The Genesys Solution
The mPerks loyalty program allows consumers to gain access to exclusive info and coupons. Customers clip coupons online or via mobile and redeem by entering mobile phone number on pinpad at checkout. Genesys enables SMS and voice marketing to drive additional usage of the program.

 

Results

  • 2 million+ mPerks members
  • mPerks members spend more than non-members
  • SMS redemption rates significantly higher than direct mail