MMA’s SMARTIES JUDGING CONCLUDED, FINALISTS ANNOUNCED | MMA Global

MMA’s SMARTIES JUDGING CONCLUDED, FINALISTS ANNOUNCED

March 13, 2023

The MMA SA – South Africa’s leading trade organisation that represents brands, agencies, services providers, media owners and tech enablers – can today announce the Finalists for its 2023 SMARTIES Awards, as sponsored by Takealot, MultiChoice Meta, MTN and Standard Bank Group.

20 of the country’s top senior level marketers have spent the past few weeks carefully reviewing and assessing 159 shortlisted submissions to arrive at the top 88 who have now been through the exciting Pitch Week process. A live campaign pitch by the brand and agency teams allows the judges to understand the strategy and business impact underpinning the submissions and get a sense of the passion and ingenuity for each entry.

“Pitch Week makes the judging process very real and, much like a Dragon’s Den experience, puts the entrants on the spot to present their best work in just a few crucial minutes to the judges,” says Sarah Utermark, MMA South Africa Country Director.

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View the full list. 

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