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As people practice physical distancing in different parts of the world, many of us found ourselves more socially connected than ever.

What is remarkable is that we seem to be witnessing a rapid adoption of emerging behaviors much sooner than we would have anticipated such as a significant increase in messaging and Messenger video usage, doubling of FB and IG Live viewing over the recent weeks. The true truth is that “consumers” are always people first. Therefore, it will be vital that advertising reflects people’s evolving realities.

Are advertisers ready to be part of that Next Normal?