Programmatic promises to transform the way we buy media by providing the technology and data to target audiences and run faster, smarter, and more efficient campaigns. But some old habits die hard: many teams continue to replicate old IO-based workflows even in a programmatic environment, forgoing many of the benefits that these new tools offer. No where is this more obvious than in the persistence of “programmatic guaranteed” media, where marketers forgo data in favor of impression-based goals.

Join us to learn more about how data decisioning can improve your media buying. We’ll talk about some old-fashioned notions that live on, and how to replace these with healthier habits, within your organization, whether publisher, agency, or brand.