Cass Baker, EVP of Chicago based Leapfrog Online will lead a discussion on how across the Leapfrog Online client portfolio, leading brands are integrating mobile as a strategic revenue tool in the marketing mix. He will address how Leapfrog Online is creating focused experiences that reflect evolving consumer behavior in mobile and tablets and how the company has demonstrated a tangible ability to drive dramatic revenue growth for leading brands. Specifically, Baker will address how Leapfrog Online helped to grow mobile sales from 0 to 10% of Total Digital Sales for Time Warner Cable in 3 months, why mobile and tablets have quickly become a rising star in the Time Warner Cable’s digital portfolio, and what’s differentiating TWC’s mobile campaign as a true innovator in the field. Driven by new technologies and increased device consumption, spending on mobile marketing continues to see unprecedented growth. Baker will share insights around consumer-centric engagement, strategies and tactics.