The smartphone has already taken over the planet. But have we come to terms with how it will transform the brand / consumer relationship? Probably not. In this session we'll look forward to 2016 and discuss the extent to which new mobile models herald 'the end of marketing' (don't worry - you're not out of a job)
We'll look at five predictions for the coming year in mobile, from the rise in 'mobile moments' to new models in data sharing. And we'll discuss how best to position your business to take advantage of them. Topics will also include: