Smartphones have become an integral part of our everyday lives and we spend more and more time with mobile devices. But mobile is not only a technical device, but more a usage behaviour. Consuming content on mobile devices is fundamentally different from desktop or traditional media. It is more individual, faster and more frequent.

The default for marketers and agencies should be to follow the data and make this new usage behaviour central to considerations when designing and buying mobile advertising. However in reality these far reaching changes in consumer behaviour have had a limited impact on creative processes or campaign design, especially regarding highly effective mobile video advertising.

This masterclass hosted by the Mobile Marketing Association Germany (MMA) will pose and answer the most important questions about how you can build mobile-first video and maximise impact across campaigns. Leading experts and brands in mobile advertising will share their experiences, insights and best practices.