Technology has radically changed, and traditional CRM, analytics and product marketing need to be completely rethought in light of the smartphone revolution. Mobile Relationship Management (MRM) is rapidly transforming how companies engage and interact with users. True and effective MRM has only recently been made possible by new platforms and tools.

Key learnings in this webinar include:

• Case Study: Real World Results from the award-winning Chiquita FanFun app
• Making sense of the mobile landscape to pick effective solutions
• Utility and emotional benefits to drive app downloads
• The “circle of trust” and providing value to keep apps installed
• How HTML5 can be used to create powerful hybrid apps
• Top 5 Takeaways on how to build lasting and profitable relationships via mobile