In a moment of crisis, brands can lead or they can retreat. At Teads, we have had a unique perspective into consumer behavior over the past few weeks. We have been taking a close look at what content consumers trust most, and how this translates to media performance and insights. Join us for a look at content consumption trends, pricing forecasts, and advertising strategies to help your brands take the lead and emerge stronger than ever.

Takeaways:

• There is an increase in engagement, particularly in CTR (+10%), for ads alongside Coronavirus content. There is a 17% higher in-view time for video ads alongside Coronavirus content.
• With news category consumption up 56%, ⅔ of consumers agree major news organizations are the most reliable sources for trusted information
• Ecommerce is at record highs across the globe - specifically up 100% in the U.S. compared to this time last year
• 40% of consumers believe they will return to normal spending habits within three months of the Coronavirus outbreak
• Incentives for brands right now are decreased prices and clutter, increased inventory and engagement, and the ability to project brand strength consistency
• The three steps in the road to recovery are react fast, play offense, and plan & evolve