Everywhere marketers look today they are bombarded with data points trying to prove the value of mobile marketing and the urgency to start a program. While much of this data is compelling, ExactTarget wanted to look deeper to get a real sense of what the mobile experience looks like for a smartphone user. So we tracked 470 voluntary consumers for one month to see exactly how they used their smartphones and tablets to access the mobile web and mobile apps. Then we followed up with surveys to confirm and enhance our findings – such as:

• 91% of respondents check email on their smartphone at least once a day
• 76% of users agree that location sharing provides more meaningful content
• 41% of consumers who don’t opt into a text message from brands say it’s because they don’t provide meaningful content

Join ExactTarget Marketing Cloud's Vice President of Mobile R.J. Talyor as he takes an expanded look at our 2014 Mobile Behavior Report and how using this mobile behavior data combined with users’ own insights can help you craft better experiences for all of your mobile users.