If your company is an MMA member and you need log-in information, please email [email protected].
What are the differences between in-app and mobile web ad inventory? How can creative formats be leveraged to make the most of the mobile environment? And how might video playback experiences in mobile affect KPIs?
What are the differences between in-app and mobile web ad inventory? How can creative formats be leveraged to make the most of the mobile environment? And how might video playback experiences in mobile affect KPIs?
The Emodo Institute Webinar, “Data Accuracy: How to Fix Programmatic’s Unsolved Problem,” covers how marketers can make better decisions about the data they use, looking both at the problem of data inaccuracy and strategies for improving it.
A video of the webinar is above; a copy of the presentation and a synopsis of the webinar’s highlights are downloadable at right.
If your company is an MMA member and you need log-in information, please email [email protected].
An MMA Programmatic Committee White Paper
Every marketer covets first-party data, but activating it can still be a challenge.
“Activating Your First-Party Data: Six Challenges, and How to Solve Them” – a new white paper from the MMA’s Programmatic Committee – is here to help.
The paper takes a look at Scale, Accuracy, Transferability, Latency, Creative and Legal and Regulatory Concerns, offering solutions for each that can take your first-party data to a new level of activation.
