Activating Your First-Party Data: Six Challenges, And How to Solve Them | Mobile Marketing Association

An MMA Programmatic Committee White Paper

Every marketer covets first-party data, but activating it can still be a challenge.

 “Activating Your First-Party Data: Six Challenges, and How to Solve Them” – a new white paper from the MMA’s Programmatic Committee – is here to help.

The paper takes a look at Scale, Accuracy, Transferability, Latency, Creative and Legal and Regulatory Concerns, offering solutions for each that can take your first-party data to a new level of activation.

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