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North America

MMA 2014 Regional Smarties Shortlist Announced for LATAM and North America

Impressive list of Brands and Agencies Push the Envelope on Mobile Marketing Across The Americas
 
New York, NY August 26, 2014 -- The Mobile Marketing Association (MMA), the leading global trade group for mobile marketing, today released the finalists for the coveted 2014 Regional Smarties™ Awards for both LATAM and North America. 
 
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Mobile Marketing Association
MMA
North America
Latin America
LATAM
Smarties
shortlist
Member Mention: 
ford
dunkin donuts
proctor gamble
usa today
1800 flowers
Home Depot
ncaa
nami
peta
walgreens
kenneth cole
nike
citi
weather channel
marriott
sony
lincoln
bengay
jack in the box
purina
little caesars
panera
disney
macy's
devry
Coca-Cola
televisa
mondelez
penquin
claro
reckitt benckiser
News Type: 
MMA Press Release

Ten Executives to Join the MMA North America Board of Directors

A collection of marketers, agencies, media and technology enablers lock arms to position the mobile marketing industry for growth
 
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MMA
Mobile Marketing Association
North America
NA Board of Directors
Member Mention: 
Neustar
Urban Airship
Verizon Wireless
Macys.com
xAd
Mondelez International
SVP Media
New Ventures
MXM Mobile
LSN Mobile
Mastercard
1-800-Flowers.com
Hilton Worldwide
American Eagle outfitters
ePrize
American Express
Voltari
Amdocs
News Type: 
MMA Press Release

MMA Releases “U.S. Consumer Best Practices for Messaging” 7.0

In addition, the MMA also announces a strategic development to advocate more effectively for marketers and the industry at large.

New York, NY, 11 December 2012 — The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today unveils the seventh edition of the “U.S. Consumer Best Practices for Messaging” (CBP 7.0). These best practices provide guidance to activate common short code messaging programs over U.S. carrier networks.  

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MMA
Mobile Marketing Association
North America
News Type: 
MMA Press Release

MMA Announces New North America Board of Directors

New Board Named During the MMA Forum Monday, June 11, 2012
 
NEW YORK, NY June 11, 2012 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the election of a new North America Board of Directors comprised of the leading executives in media and marketing today. The slate, elected by the MMA’s North American membership, will serve a two-year term beginning this June. 
 
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MMA
Mobile Marketing Association
North America
Board of Directors
Member Mention: 
Michael Bayle
Brian Bos
Lynn Brindell
Jay Emmet
Geoffrey Handley
Timothy Kopp
Brendon Kraham
Kelly Lindberg
Anne Schelle
News Type: 
MMA Press Release