Anne Schelle

MMA Members Form Committee to Focus On Mobile Video Advertising Guidance and Standards

The committee will work to establish definitions, best practices and standards for the use of mobile video in marketing

New York, NY, 16 October 2012 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced, the launch of the MMA Mobile Video Committee. Anne Schelle, CEO of Acta Consulting and Executive Director of the Open Mobile Video Coalition, and Will Kassoy, CEO of AdColony, will lead the mission as co-chairs of the committee.

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Mobile Marketing Association

Committee

Guidance and standards

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MMA Press Release

MMA Announces New North America Board of Directors

New Board Named During the MMA Forum Monday, June 11, 2012

NEW YORK, NY June 11, 2012 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the election of a new North America Board of Directors comprised of the leading executives in media and marketing today. The slate, elected by the MMA’s North American membership, will serve a two-year term beginning this June.

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MMA

Mobile Marketing Association

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