Integration of AI-enhanced bid optimization into Olive accelerates programmatic optimization capabilities, makes machine learning easy to deploy across campaigns

LONDON, December 12, 2018 -- Essence, a global data and measurement-driven media agency and part of GroupM, today announced the integration of bespoke machine learning-powered bid-optimization into Olive, the agency's proprietary media management software.

Industry expert will lead the global revenue operations of global mobile performance advertising company.

Probably every user acquisition manager’s nightmare is the lack of campaign measurement. A multi channel advertising strategy involving different platforms and ad networks requires a lot of manual work in order to calculate Return on Advertising Spend (ROAS) for those channels you employ. This is essential for determining which traffic provider is supplying the most active/engaging/profitable users. Every source needs to be benchmarked on user behaviour and the calculated lifetime value (LTV). The sources with higher scores obtain higher advertising spend.

Innovación y control global en Out Of Home

Latcom lanzó la versión 3.0 de su Checking Online. Se trata de una herramienta única de supervisión orientada exclusivamente hacia los clientes de la compañía. La misma le permite tener a los anunciantes control total y global en tiempo real de todos sus dispositivos contratados.

Innovation and global control in OOH

Latcom recently launched its 3.0 version of Checking Online. This unique supervision tool allows the company’s clients to have total control of the global campaign in real time.

Last week, Yieldmo announced it was ranked for the second consecutive year on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. Yieldmo grew 423% percent from 2014 to 2017 and was ranked 226.

Some exciting news happening at Yieldmo! We are thrilled to welcome three advertising technology superstars to our team, each uniquely positioned to help drive our strategic initiatives forward.

Bringing over 15 years of experience, Timothy Price has joined Yieldmo as SVP of Sales. Tim most recently held the position of VP, Audience Buying and Ad Strategy for Zynga, a leading mobile and desktop social gaming publisher. He was brought to Zynga to be a change agent for the predominantly Facebook desktop business while they migrated to a mobile first brand advertising solution.

With the awards season in full swing, the MMA SA Smarties proudly announces the creme de le crème of mobile. The SMARTIES Awards – the world’s only global mobile marketing awards programme that honours innovation, creativity and most importantly measures the impact and success mobile has on business, has confirmed its shortlist of winners for 2018. The event, which is to be held on Nov 1stat the Maslow in Sandton will recognises the incredible work carried out by some of the industry’s leading marketers, tech enablers, media owners, brands and agencies.

LONDON. September 25, 2018. S4M, a privacy compliant martech company specialized in drive-to-store campaigns, has completed a study analyzing the Cost Per Incremental Visit (CPIV) of more than a hundred marketing campaigns that aimed to increase in-store traffic. Using the proprietary data from the study allows S4M to be the first to provide CPIV benchmarks and to create a new online tool using this data to calculate the return on investment for drive-to-store campaigns.

Incremental Visits: The New Standard for Assessing Campaign Effectiveness

S4M Launches the First Online Drive-To-Store ROI Calculator