Moving Walls has inked a deal to integrate Lifesight’s mobile-based location data to its existing Offline Media Attribution Platform, Moving Audiences Decisions. This move will add to Moving Walls’ platform of existing data sources including volumetric traffic analysis, social media scanning, IoT (internet of things) sensors, and video analytics.
Lifesight is a leading location intelligence and data company in Asia that helps marketers understand, target, and measure real-world consumers so they can make better business decisions and optimise ad spend.