Learn what an app marketer needs to know about the impact of the new iPhone 5, iOS 6 and updates to the App Store.
The iPhone 5 release has generated a lot of excitement, but despite all the press, many of the changes to the iOS ecosystem have not been covered in depth. Find out more about the changes to Apple's App Store and how you should advertise.
Mobile phone usage is at an all time high with no slowdown in sight. With over 50% of American’s now owning smartphone, the burgeoning world of mobile has today’s broadcasters scrambling to find the most effective way to both meet marketing goals and create a source of revenue, without alienating their customer audiences.
Mobile usage is increasing at an unbelievable rate. According to some estimates, 87% of the world’s population now uses a mobile device. Almost 700 million of those devices are smartphones. And yet businesses are only slowly recognizing the opportunities that this brave new mobile world represents. It isn’t enough to enact one or two steps, such as simply implementing a mobile version of your website and calling it a day. In today’s ever-changing world you need a comprehensive mobile marketing strategy. One that focuses on building holistic relationships with customers.
